For My Paid Subscribers: More on Choosing a Title and Subtitle

It takes many months and in some cases, years, to complete a manuscript to your satisfaction. Why would you tack on a random title as an afterthought? When a publisher picks up your manuscript from the ever-growing pile on her desk, if your title is appealing, she’ll have a positive attitude when she starts to read it. I’m not saying that a good title will cause a publisher to buy your book, but a bad one might prevent it.