Judging A Book By Its Cover

The saying “never judge a book by its cover” was created by a lazy author who didn´t give much thought of what really works in the marketing of both fiction and nonfiction. 

- - - Ana Claudia Antunes

Discovering a new book is like making a new friend. Imagine being at a party and glancing from one guest to another. You find that you’re drawn to someone in particular. She’s not necessarily the most beautiful woman in the room, but she has that certain something – an openness, a sparkle in her eye and an allure – that makes you want to know more about her. He’s not necessarily the most handsome man in the room, but you feel drawn to his wide smile and the way his lip curls when he laughs. Whether or not you develop a friendship will involve deeper investigation, but it starts with the face, the first thing you notice.